International entry strategies
Year of publication: |
2012
|
---|---|
Authors: | Gielens, Katrijn ; Helsen, Kristiaan ; Dekimpe, Marnik G. |
Published in: |
Handbook of marketing strategy. - Cheltenham [u.a.] : Elgar, ISBN 1-78195-154-3. - 2012, p. 391-411
|
Subject: | Internationaler Markteintritt | International market entry |
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