The impact of advertising on consumer price sensitivity in experience goods markets
Year of publication: |
2008
|
---|---|
Authors: | Erdem, Tülin ; Keane, Michael ; Sun, Baohong |
Published in: |
Quantitative Marketing and Economics. - Springer, ISSN 1570-7156. - Vol. 6.2008, 2, p. 139-176
|
Publisher: |
Springer |
Subject: | Advertising | Consumer price sensitivity | Brand choice |
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