What is brand equity, anyway? : selected papers on brands and advertising
by Paul Feldwick
| Year of publication: |
2002
|
|---|---|
| Authors: | Feldwick, Paul |
| Publisher: |
Henley-on-Thames : WARC |
| Subject: | Markenppolitik | Aufsatzsammlung | Markenwert | Marketing | Advertising | Brand name products | Brand choice | Research |
| Extent: | xi, 148 p. 25cm. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Includes bibliographical references and index |
| ISBN: | 1-84116-109-8 |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004578156