The impact of affective and cognitive antecedents on negative word-of-mouth intentions
Year of publication: |
September 2016
|
---|---|
Authors: | Dalzotto, Daniela ; Basso, Kenny ; Costa, Carlos ; Baseggio, Henrique Webber |
Published in: |
The international review of retail, distribution and consumer research. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0959-3969, ZDB-ID 1098588-8. - Vol. 26.2016, 4, p. 418-434
|
Subject: | Word-of-mouth | negative word-of-mouth | affective antecedents | cognitive antecedents | Kognition | Cognition | Virales Marketing | Viral marketing | Emotion | Konsumentenverhalten | Consumer behaviour |
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