The impact of age in the generation of satisfaction and WOM in mobile shopping
Year of publication: |
2015
|
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Authors: | San-Martín, Sonia ; Prodanova, Jana ; Jiménez, Nadia |
Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 23.2015, p. 1-8
|
Subject: | M-shopping | WOM | Age | Satisfaction | Entertainment | Subjective norms | Kundenzufriedenheit | Customer satisfaction | Alternde Bevölkerung | Aging population | Altersgruppe | Age group | Zufriedenheit | Deutschland | Germany | Konsumentenverhalten | Consumer behaviour | Arbeitszufriedenheit | Job satisfaction |
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