What makes services customers say "buy it with a mobile phone"?
Year of publication: |
2016
|
---|---|
Authors: | San-Martín, Sonia ; Prodanova, Jana ; Catalán, Blanca López |
Published in: |
The journal of services marketing. - Bingley : Emerald Group Publishing Limited, ISSN 0887-6045, ZDB-ID 1027140-5. - Vol. 30.2016, 6, p. 601-614
|
Subject: | Subjective norms | Satisfaction | WOM | Entertainment | Mobile commerce | Real shoppers | Konsumentenverhalten | Consumer behaviour | Kundenzufriedenheit | Customer satisfaction | Mobiltelefon | Mobile phone | Mobile Business | Mobile business | Mobilkommunikation | Mobile communications | Äthiopien | Ethiopia |
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