The impact of age stereotypes on elderly consumers' self-efficacy and cognitive performance
Andrea Groeppel-Klein, Jennifer Helfgen, Anja Spilski and Laura Schreiber
| Year of publication: |
June 2017
|
|---|---|
| Authors: | Gröppel-Klein, Andrea ; Helfgen, Jennifer ; Spilski, Anja ; Schreiber, Laura |
| Published in: |
Journal of strategic marketing. - Abingdon : Taylor & Francis, ISSN 0965-254X, ZDB-ID 1279794-7. - Vol. 25.2017, 3, p. 211-225
|
| Subject: | Age stereotypes | self-stereotyping | contamination hypothesis | self-efficacy | cognitive performance | Kognition | Cognition | Altersgruppe | Age group | Ältere Menschen | Elderly people | Konsumentenverhalten | Consumer behaviour | Persönlichkeitspsychologie | Personality psychology | Alternde Bevölkerung | Aging population |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/0965254X.2017.1299787 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011743004