The impact of AI-powered technologies on aesthetic, cognitive and affective experience dimensions : a connected store experiment
Year of publication: |
2024
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Authors: | El Abed, Mehdi ; Castro-Lopez, Adrian |
Published in: |
Asia Pacific journal of marketing and logistics. - [Erscheinungsort nicht ermittelbar] : Proquest, ISSN 1758-4248, ZDB-ID 2037486-0. - Vol. 36.2024, 3, p. 715-735
|
Subject: | AI-powered technologies | Connected store | Customer experience | Shopping aid | Smart in-store technologies | Konsumentenverhalten | Consumer behaviour | Einzelhandel | Retail trade | Ladengestaltung | Store design |
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