The impact of an integrated marketing and manufacturing innovation
Glen M. Schmidt; Evan L. Porteus
| Year of publication: |
1999
|
|---|---|
| Authors: | Schmidt, Glen M. ; Porteus, Evan L. |
| Publisher: |
[Stanford, Calif.] |
| Subject: | Innovation | Industrie | Manufacturing industries |
| Extent: | 33 Bl graph. Darst |
|---|---|
| Series: | Research paper series / Graduate School of Business, Stanford University. - Stanford, Calif., ZDB-ID 2262356-5. - Vol. 1568 |
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Literaturverz. Bl. 31 - 33 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001453429