The Impact of an Integrated Marketing and Manufacturing Innovation
Year of publication: |
2000
|
---|---|
Authors: | Schmidt, Glen M. ; Porteus, Evan L. |
Published in: |
Manufacturing & Service Operations Management. - Institute for Operations Research and the Management Sciences - INFORMS, ISSN 1523-4614. - Vol. 2.2000, 4, p. 317-336
|
Publisher: |
Institute for Operations Research and the Management Sciences - INFORMS |
Subject: | degree of product/process innovation | low-end encroachment | high-end encroachment | reservation price | disruptive technology | operations strategy | vertically differentiated products |
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