The Impact of an Item-Based Loyalty Program on Consumer Purchase Behavior
Year of publication: |
2012
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Authors: | Zhang, Jie ; Breugelmans, Els |
Published in: |
Journal of marketing research : JMR. - Chicago, Ill : Assoc, ISSN 0022-2437, ZDB-ID 2183195. - Vol. 49.2012, 1, p. 50-66
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