The impact of artificial intelligence on event experiences : a scenario technique approach
Barbara Neuhofer, Bianca Magnus, Krzysztof Celuch
| Year of publication: |
2021
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|---|---|
| Authors: | Neuhofer, Barbara ; Magnus, Bianca ; Celuch, Krzysztof |
| Published in: |
Electronic markets : EM ; the international journal of electronic commerce and business media. - Berlin : Springer, ISSN 1422-8890, ZDB-ID 2017342-8. - Vol. 31.2021, 3, p. 601-617
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| Subject: | Artificial intelligence | Customer experience | Service dominant logic | Value co-creation | Events industry | Scenario technique approach | Künstliche Intelligenz | Beziehungsmarketing | Relationship marketing | Kundenintegration | Customer integration |
freely available
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1007/s12525-020-00433-4 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012666416