The impact of brand experience, service quality, and perceived value on word of mouth and repurchase intentions
Year of publication: |
2022
|
---|---|
Authors: | Manzoor, Umair ; Baig, Sajjad Ahmad ; Sami, Abdul ; Sajjad, Ifrah |
Published in: |
Antecedents and outcomes of employee-based brand equity. - Hershey PA : IGI Global, ISBN 978-1-6684-3621-9. - 2022, p. 198-218
|
Subject: | perceived value | brand experience | Privatkundengeschäft | Personal banking | Dienstleistungsqualität | Service quality |
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