The impact of brand value on firm valuation : the moderating influence of firm type
Year of publication: |
2013
|
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Authors: | Kirk, Colleen P. ; Ray, Ipshita ; Wilson, Berry K. |
Published in: |
The journal of brand management : an international journal. - Basingstoke : Palgrave Macmillan, ISSN 1350-231X, ZDB-ID 2098132-6. - Vol. 20.2012/13, 6, p. 488-500
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Subject: | Markenimage | Brand image | Immaterielle Werte | Intangible assets | Börsenkurs | Share price | Effizienzmarkthypothese | Efficient market hypothesis | Konsumgütermarketing | Consumer goods marketing | B-to-B-Marketing | Business-to-business marketing |
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