The impact of brand value on market performance indicators of high-technology enterprises
Milica Jovanović, Bojan Krstić, Sandra Milanović
| Year of publication: |
2020
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|---|---|
| Authors: | Jovanović, Milica ; Krstić, Bojan ; Milanović, Sandra |
| Published in: |
Facta Universitatis / University of Niš : the scientific journal. - Niš : [Verlag nicht ermittelbar], ISSN 2406-050X, ZDB-ID 2273816-2. - Vol. 17.2020, 4, p. 317-328
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| Subject: | brand value | market performance | market capitalization | Tobin's Q | market to book ratio | earnings per share | Markenführung | Brand management | Marketingmanagement | Marketing management | Marketing | Markenimage | Brand image | Betriebliche Kennzahl | Financial ratio |
freely available
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.22190/FUEO200612023J [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012593220