Voluntary market payments : underlying motives, success drivers and success potentials
Martin Natter, Katharina Kaufmann (Goethe-University Frankfurt, Department of Marketing, Germany)
| Year of publication: |
August 2015
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|---|---|
| Authors: | Natter, Martin ; Kaufmann, Katharina |
| Published in: |
Journal of behavioral and experimental economics. - Amsterdam [u.a.] : Elsevier, ZDB-ID 2769607-8. - Vol. 57.2015, p. 149-157
|
| Subject: | Voluntary market payments | PWYW | Tipping | Donations | Gift giving | Fundraising | Konsumentenverhalten | Consumer behaviour | Geschenk | Gifts | Motivation | Erfolgsfaktor | Success factor |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.socec.2015.05.008 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011560952