The impact of client-professional relationships in ex ante value creation : a service-dominant logic perspective
Tale Skjølsvik
| Year of publication: |
July-September 2017
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| Authors: | Skjølsvik, Tale |
| Published in: |
Journal of business-to-business marketing. - London [u.a.] : Routledge, Taylor and Francis Group, ISSN 1051-712X, ZDB-ID 1121779-0. - Vol. 24.2017, 3, p. 183-199
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| Subject: | access | client-professional relationship | contextual knowledge | customization | service dominant logic | value creation | industrial marketing | business marketing | Betriebliche Wertschöpfung | Value creation | Beziehungsmarketing | Relationship marketing | Service-Dominant Logic | Service-dominant logic | Lieferantenmanagement | Supplier relationship management | B-to-B-Marketing | Business-to-business marketing | Marketingtheorie | Marketing theory | Kundenwert | Customer value | Kundenservice | Customer service | Marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/1051712X.2017.1345259 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011763039