The impact of complexity and perceived difficulty on consumer revisit intentions
Year of publication: |
2013
|
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Authors: | Reynolds, Nina ; Ruiz de Maya, Salvador |
Published in: |
Journal of marketing management : MM. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0267-257X, ZDB-ID 645971-7. - Vol. 29.2013, 5/6, p. 625-645
|
Subject: | Online-Handel | Online retailing | Kundenzufriedenheit | Customer satisfaction | Komplexitätsmanagement | Complexity management | Innovationsakzeptanz | Innovation adoption | Strukturgleichungsmodell | Structural equation model |
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