The impact of consumer archetypes on online purchase decision-making processes and outcomes : a behavioural process perspective
Year of publication: |
October 2018
|
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Authors: | Karimi, Sahar ; Holland, Christopher P. ; Papamichail, Nadia |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 91.2018, p. 71-82
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Subject: | Consumer decision-making | Purchase processes | Process modelling | Consumer satisfaction | Maximization tendency | Product knowledge | Konsumentenverhalten | Consumer behaviour | Entscheidung | Decision | Kundenzufriedenheit | Customer satisfaction | Kaufentscheidung | Purchase decision | Online-Handel | Online retailing | Prozessmanagement | Business process management |
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