The impact of corporate social responsibility on customer loyalty : a case for two global corporations in China
Year of publication: |
May 2017
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Authors: | Lu, Xiaoming ; Liu, Hoi Wan ; Rahman, Mizan |
Published in: |
Strategic change : SC ; briefings in entrepreneurial finance. - Chichester : Wiley, ISSN 1086-1718, ZDB-ID 1313555-7. - Vol. 26.2017, 3, p. 251-260
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Subject: | Corporate Social Responsibility | Corporate social responsibility | Kundenbindung | Customer retention | Sportbekleidung | Sportswear | Multinationales Unternehmen | Transnational corporation | China |
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