The effects of country-of-origin on consumers' CSR perceptions, behavioral intentions, and loyalty
Year of publication: |
[2017]
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Authors: | Pouliopoulos, Leonidas ; Pouliopoulos, Theofilos ; Triantafillidou, Amalia |
Published in: |
Advances in applied economic research : proceedings of the 2016 International Conference on Applied Economics (ICOAE). - Cham : Springer, ISBN 3-319-48453-2. - 2017, p. 303-316
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Subject: | Corporate Social Responsibility | Corporate social responsibility | Konsumentenverhalten | Consumer behaviour | Herkunftsbezeichnung | Designation of origin | Zahlungsbereitschaftsanalyse | Willingness to pay | Kundenbindung | Customer retention | Multinationales Unternehmen | Transnational corporation | Griechenland | Greece |
Type of publication: | Article |
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Type of publication (narrower categories): | Konferenzbeitrag ; Conference paper ; Aufsatz im Buch ; Book section |
Language: | English |
Other identifiers: | 10.1007/978-3-319-48454-9_22 [DOI] |
Source: | ECONIS - Online Catalogue of the ZBW |
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