The impact of corporate sustainability performance on advertising efficiency
Karl Weinmayer, Marion Garaus, Udo Wagner
| Year of publication: |
2024
|
|---|---|
| Authors: | Weinmayer, Karl ; Garaus, Marion ; Wagner, Udo |
| Published in: |
OR spectrum : quantitative approaches in management. - Berlin : Springer, ISSN 1436-6304, ZDB-ID 1467029-X. - Vol. 46.2024, 1, p. 175-209
|
| Subject: | Advertising efficiency | Advertising expenses | Corporate sustainability | Efficient frontier | Environmental performance | Tobin's Q | Corporate Social Responsibility | Corporate social responsibility | Werbung | Advertising | Umweltmanagement | Environmental management | Werbewirkung | Advertising effects | Effizienz | Efficiency |
freely available
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1007/s00291-023-00717-z [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014519168