Linking emotional brand attachment and sales promotion to post-purchase cognitive dissonance : the mediating role of impulse buying behavior
Muhammad Imad Ud Din Akbar, Bilal Ahmad, Mirza Huzaifa Asif, Shahid Ali Siddiqui
| Year of publication: |
2020
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| Authors: | Akbar, Muhammad Imad Ud Din ; Ahmad, Bilal ; Asif, Mirza Huzaifa ; Siddiqui, Shahid Ali |
| Published in: |
Journal of Asian finance, economics and business : JAFEB. - Seongnam, Gyeonggi, South Korea : Korea Distribution Science Association, ISSN 2288-4645, ZDB-ID 2929132-X. - Vol. 7.2020, 11, p. 367-379
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| Subject: | Sales Promotion | Emotional Brand Attachment | Impulse Buying Behavior | Post-Purchase Cognitive Dissonance | Retail Brands | Emotion | Konsumentenverhalten | Consumer behaviour | Markenführung | Brand management | Verkaufsförderung | Sales promotion | Kognition | Cognition | Markenimage | Brand image |
freely available
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.13106/jafeb.2020.vol7.no11.367 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012671695