The Impact of Customer Community Participation on Customer Behaviors : An Empirical Investigation
Year of publication: |
2009
|
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Authors: | Algesheimer, René ; Borle, Sharad ; Dholakia, Utpal M. ; Singh, Siddharth S. |
Publisher: |
[S.l.] : SSRN |
Subject: | Deutschland | Germany | Beziehungsmarketing | Relationship marketing | Online-Handel | Online retailing | Social Web | Social web |
Extent: | 1 Online-Ressource (39 p) |
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Type of publication: | Book / Working Paper |
Language: | English |
Notes: | Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments November 23, 2009 erstellt |
Other identifiers: | 10.2139/ssrn.1512072 [DOI] |
Source: | ECONIS - Online Catalogue of the ZBW |
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