Traditional food products : the effect of consumers’ characteristics, product knowledge, and perceived value on actual purchase
Year of publication: |
2015
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Authors: | Cacciolatti, Luca A. ; Garcia, Claire C. ; Kalantzakis, Marios |
Published in: |
Journal of international food & agribusiness marketing : JIFAM. - Philadelphia, Pa. : Taylor & Francis, ISSN 0897-4438, ZDB-ID 1054998-5. - Vol. 27.2015, 3, p. 155-176
|
Subject: | actual purchase | customer orientation | feta cheese | specialty food | SMEs | tradition | value creation | Konsumentenverhalten | Consumer behaviour | KMU | SME | Lebensmittel | Food | Beziehungsmarketing | Relationship marketing | Betriebliche Wertschöpfung | Value creation | Produktinformation | Product information | Ernährungsindustrie | Food industry |
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