The impact of customer relationship management through implementation of information systems
Year of publication: |
2010
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Authors: | Ku, Edward C. S. |
Published in: |
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence. - Abingdon, Oxfordshire : Routledge, ISSN 1478-3363, ZDB-ID 2101779-7. - Vol. 21.2010, 11/12, p. 1085-1102
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Subject: | Beziehungsmarketing | Relationship marketing | Rentabilität | Profitability | Betriebliches Informationssystem | Business intelligence system | Strukturgleichungsmodell | Structural equation model | Hotellerie | Hotel industry | Taiwan |
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