The Impact of Customer Retention Strategies on Customer Loyalty and Satisfaction in Zimbabwean Commercial Banks (2014-2015)
Year of publication: |
2016
|
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Authors: | Tinashe, Chirima Darlington |
Other Persons: | Eustina, Chapoto (contributor) |
Publisher: |
[2016]: [S.l.] : SSRN |
Subject: | Kundenzufriedenheit | Customer satisfaction | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour | Privatkundengeschäft | Personal banking | Simbabwe | Zimbabwe | Kundenbindung | Customer retention |
Extent: | 1 Online-Ressource (8 p) |
---|---|
Type of publication: | Book / Working Paper |
Language: | English |
Notes: | In: International Journal of Case Studies, Vol. 5, Issue 11 Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments November 2016 erstellt |
Source: | ECONIS - Online Catalogue of the ZBW |
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