Customer satisfaction and loyalty : a case study from the banking sector
Year of publication: |
2013
|
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Authors: | Rahman, Hasebur |
Published in: |
Central European business review : CEBR. - Prague : Oeconomica Publ. House, ISSN 1805-4854, ZDB-ID 2760995-9. - Vol. 2.2013, 4, p. 15-23
|
Subject: | customer satisfaction | customer loyalty | basic service | advanced service | Kundenzufriedenheit | Customer satisfaction | Beziehungsmarketing | Relationship marketing | Dienstleistungsqualität | Service quality | Bank | Kundenbindung | Customer retention | Privatkundengeschäft | Personal banking | Konsumentenverhalten | Consumer behaviour |
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