The impact of different types of market orientation on product innovation performance : evidence from Chinese manufacturers
Year of publication: |
2010
|
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Authors: | Zhang, Jing ; Duan, Yanling |
Published in: |
Management decision : MD. - Bingley : Emerald Publishing Limited, ISSN 0025-1747, ZDB-ID 411946-0. - Vol. 48.2010, 6, p. 849-867
|
Subject: | Innovation | Produktmanagement | Product management | Marketingmanagement | Marketing management | Industrie | Manufacturing industries | China |
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