The impact of digital marketing on the market share of tourism firms in Jordan
Khaled Khalaf Alafi, Bader Ismaeel
| Year of publication: |
2024
|
|---|---|
| Authors: | Alafi, Khaled Khalaf ; Ismaeel, Bader |
| Published in: |
Marketing i menedžment innovacij : m&mi. - Sumy : [Verlag nicht ermittelbar], ISSN 2227-6718, ZDB-ID 2647971-0. - Vol. 15.2024, 3, p. 56-70
|
| Subject: | digital marketing | five-star hotels | Jordan | market share | MM | SEM | SEO | SSM | Jordanien | Marktanteil | Market share | Online-Marketing | Internet marketing | Marketing | Hotellerie | Hotel industry | Tourismusmarketing | Tourism marketing | Marketingmanagement | Marketing management |
freely available
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.21272/mmi.2024.3-05 [DOI] hdl:11159/703163 [Handle] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015195820