The impact of e-service quality, customer satisfaction and loyalty on e-marketing: moderating effect of perceived value
Hsin Hsin Chang, Yao-Hua Wang and Wen-Ying Yang
| Year of publication: |
2009
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|---|---|
| Authors: | Chang, Hsin Hsin ; Wang, Yao-hua ; Yang, Wen-ying |
| Published in: |
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence. - Abingdon, Oxfordshire : Routledge, ISSN 1478-3363, ZDB-ID 2101779-7. - Vol. 20.2009, 3/4, p. 423-443
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| Subject: | Electronic Commerce | E-commerce | Dienstleistungsqualität | Service quality | Kundenzufriedenheit | Customer satisfaction | Konsumentenverhalten | Consumer behaviour |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003862531