The impact of economic change on the evaluation of advertising campaigns
Derek Bloom; Tony Twyman
| Year of publication: |
1978
|
|---|---|
| Authors: | Bloom, Derek ; Twyman, Tony |
| Published in: |
Journal of the Market Research Society : JMRS. - London : Soc., ISSN 0025-3618, ZDB-ID 83018-5. - Vol. 20.1978, 2, p. 73-85
|
| Subject: | Werbung Gemeinschaftswerbung | Konjunktur | Großbritannien |
| Type of publication: | Article |
|---|---|
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001932089