The impact of electronic word of mouth in influencing online product-purchase intentions on e-commerce
Angga Febrian, Satria Bangsawan, MS Mahrinasari & Ayi Ahadiyat
| Year of publication: |
2020
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|---|---|
| Authors: | Febrian, Angga ; Bangsawan, Satria ; M. S. Mahrinasari ; Ahadiyat, Ayi |
| Published in: |
The future opportunities and challenges of business in digital era 4.0 : proceedings of the 2nd International Conference on Economics, Business and Entrepreneurship (ICEBE 2019), Bandar Lampung, Indonesia, 1 November, 2019. - London : Routledge, ISBN 978-0-367-42594-4. - 2020, p. 28-31
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| Subject: | Online-Handel | Online retailing | Virales Marketing | Viral marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section ; Konferenzbeitrag ; Conference paper |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012310688