The impact of emotional appeal and the media context on the effectiveness of commercials for not-for-profit and for-profit brands
Irene Roozen
| Year of publication: |
2013
|
|---|---|
| Authors: | Roozen, Irene |
| Published in: |
Journal of marketing communications. - Abingdon : Taylor & Francis, ISSN 1352-7266, ZDB-ID 1317851-9. - Vol. 19.2013, 3, p. 198-214
|
| Subject: | Fernsehwerbung | Television advertising | Werbewirkung | Advertising effects | Emotion | Nonprofit-Marketing | Nonprofit marketing |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009774222