The impact of employee work perceptions on purchase intentions from a company store
Year of publication: |
2016
|
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Authors: | Bodkin, Charles D. ; Peters, Cara Okleshen ; Thomas, Jane |
Published in: |
The journal of product & brand management. - Bradford : Emerald, ISSN 1061-0421, ZDB-ID 1216417-3. - Vol. 25.2016, 5, p. 479-489
|
Subject: | Branding | Retailing | Internal branding | Purchase intentions | Employee work perceptions | Einzelhandel | Retail trade | Konsumentenverhalten | Consumer behaviour | Wahrnehmung | Perception | Markenimage | Brand image | Markenführung | Brand management |
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