The impact of environmental CSR-linked sport sponsorship on attitude toward the sponsor depending on regulatory fit
Year of publication: |
2021
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Authors: | Habitzreuter, Anna Mei ; Koenigstorfer, Joerg |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 124.2021, p. 720-730
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Subject: | Corporate social responsibility | Eco sponsorship | Event sponsorship | Leveraging | Sponsorship motive | Sponsoring | Sponsorship | Corporate Social Responsibility | Sport | Sports | Sportmarketing | Sports marketing | Sportveranstaltung | Sport event | Konsumentenverhalten | Consumer behaviour | Werbewirkung | Advertising effects |
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