The impact of environmental uncertainty on increasing customer satisfaction through corporate social responsibility
Year of publication: |
2016
|
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Authors: | Wenbin, Sun ; Price, Joseph M. |
Published in: |
European journal of marketing : EJM. - Bingley : Emerald Publishing Limited, ISSN 0309-0566, ZDB-ID 189982-X. - Vol. 50.2016, 7/8, p. 1209-1238
|
Subject: | Corporate responsibility | Social responsibility | Customer satisfaction | Corporate Social Responsibility | Corporate social responsibility | Kundenzufriedenheit | Konsumentenverhalten | Consumer behaviour |
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