The Impact of Feature Advertising on Customer Store Choice
Year of publication: |
2006
|
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Authors: | Srinivasan, V. Seenu ; Bodapati, Anand V. |
Publisher: |
[S.l.] : SSRN |
Subject: | Konsumentenverhalten | Consumer behaviour | Werbung | Advertising |
Extent: | 1 Online-Ressource (46 p) |
---|---|
Series: | |
Type of publication: | Book / Working Paper |
Language: | English |
Notes: | Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments May 2006 erstellt |
Other identifiers: | 10.2139/ssrn.901458 [DOI] |
Source: | ECONIS - Online Catalogue of the ZBW |
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