The impact of front-end innovation activities on product performance
Year of publication: |
2013
|
---|---|
Authors: | Markham, Stephen K. |
Published in: |
The journal of product innovation management : an international publication of the Product Development & Management Association. - Oxford : Blackwell Publishing, ISSN 0737-6782, ZDB-ID 722136-8. - Vol. 30.2013, S1, p. 77-92
|
Subject: | Produktentwicklung | New product development | Marketing | Befragung | Interview | USA | United States |
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