Is innovation in pricing your next source of competitive advantage?
Year of publication: |
2018
|
---|---|
Authors: | Hinterhuber, Andreas ; Liozu, Stephan |
Published in: |
Innovation in pricing : contemporary theories and best practices. - London : Routledge, Taylor & Francis Group, ISBN 978-1-138-73825-6. - 2018, p. 11-27
|
Subject: | Produktentwicklung | New product development | Preismanagement | Pricing strategy | Führungskräfte | Managers | Befragung | Interview | USA | United States | Europa | Europe |
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