The impact of gamification adoption intention on brand awareness and loyalty in tourism : the mediating effect of customer engagement
Mohamed Abou-Shouk, Mohammad Soliman
| Year of publication: |
2021
|
|---|---|
| Authors: | Abou-Shouk, Mohamed ; Soliman, Mohammad |
| Published in: |
Journal of destination marketing & management. - Amsterdam : Elsevier, ISSN 2212-571X, ZDB-ID 3073470-8. - Vol. 20.2021, p. 1-10
|
| Subject: | Brand awareness | Brand loyalty | Customer engagement | Egypt | Gamification | Travel agencies | Ägypten | Konsumentenverhalten | Consumer behaviour | Markenimage | Brand image | Beziehungsmarketing | Relationship marketing | Reisevermittler | Travel agency | Markenführung | Brand management | Markentreue |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jdmm.2021.100559 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012588590