Luxury brands in the digital age : perceived quality and gender difference
Jung-Hwan Kim
| Year of publication: |
2020
|
|---|---|
| Authors: | Kim, Jung-Hwan |
| Published in: |
The international review of retail, distribution and consumer research. - London : Routledge, ISSN 1466-4402, ZDB-ID 1481049-9. - Vol. 30.2020, 1, p. 68-85
|
| Subject: | Luxury brands | e-service quality | e-satisfaction | gender difference | Luxusgüter | Luxury goods | Geschlecht | Gender | Markenführung | Brand management | Konsumentenverhalten | Consumer behaviour | Dienstleistungsqualität | Service quality | Markenartikel | Brand | Produktqualität | Product quality |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/09593969.2019.1651379 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012209756