The impact of globalization drivers on strategy-performance relationships in international markets
Year of publication: |
2014
|
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Authors: | Solberg, Carl Arthur ; Durrieu, François |
Published in: |
Research handbook on export marketing. - Cheltenham, UK : EE, Edward Elgar Publishing, ISBN 1-78195-438-0. - 2014, p. 163-184
|
Subject: | Internationales Marketing | International marketing | Globalisierung | Globalization | Performance-Management | Performance management |
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