The impact of globalization on holstic brand communication strategy online and offline : the cognitive dimension
Year of publication: |
2011
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Authors: | Schmidt, Christopher M. |
Published in: |
Discourse, communication and the enterprise : genres and trends : [a selection of papers originally presented at the Fifth Conference on Discourse, Communication and the Enterprise (DICOEN V) held in Milan in September 2009]. - Bern [u.a.] : Lang, ISBN 978-3-0343-0620-1. - 2011, p. 411-424
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Subject: | Markenführung | Brand management | Markenimage | Brand image | Diskurstheorie | Discourse theory | Linguistik | Linguistics |
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