The impact of historical price information on purchase deferral
Manissa P. Gunadi and Ioannis Evangelidis
| Year of publication: |
2022
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|---|---|
| Authors: | Gunadi, Manissa P. ; Evangelidis, Ioannis |
| Published in: |
Journal of marketing research. - Thousand Oaks, CA : Sage Publishing, ISSN 1547-7193, ZDB-ID 2066604-4. - Vol. 59.2022, 3, p. 623-640
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| Subject: | frequency of price changes | historical prices | price | purchase decisions | purchase deferral | Konsumentenverhalten | Consumer behaviour | Kaufentscheidung | Purchase decision | Preismanagement | Pricing strategy | Preis | Price | Theorie | Theory |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/00222437211060359 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013258059