The impact of hotel respponses to online ngetaive reviews on consumers' purchase intention
Year of publication: |
2022
|
---|---|
Authors: | Kumar, Jeetesh ; Maidullah, Sana |
Published in: |
Enlightening tourism : ET ; a pathmaking journal. - Huelva : Univ., ISSN 2174-548X, ZDB-ID 2631025-9. - Vol. 12.2022, 1, p. 213-242
|
Subject: | Online Negative Reviews | Consumers’ Purchase Intention | Consumer Personality Traits | Hotel Industry | China | Hotellerie | Hotel industry | Konsumentenverhalten | Consumer behaviour | Online-Handel | Online retailing | Electronic Commerce | E-commerce | Virales Marketing | Viral marketing |
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