The impact of image congruence between sport event and destination on behavioural intentions
Year of publication: |
2010
|
---|---|
Authors: | Hallmann, Kirstin ; Breuer, Christoph |
Published in: |
Tourism review : the official journal of the AIEST. - Bingley : Emerald, ISSN 1660-5373, ZDB-ID 2440017-8. - Vol. 65.2010, 1, p. 66-74
|
Subject: | Sportveranstaltung | Sport event | Markenimage | Brand image | Urlaubsverhalten | Holiday behaviour | Destinationsmanagement | Destination management | Deutschland | Germany |
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