The impact of integrated marketing communication on customer behavior
Year of publication: |
2021
|
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Authors: | Blazheska, Daliborka ; Ristovska, Natasha ; Klimoska, Angela Milenkovska |
Published in: |
UTMS Journal of Economics. - ISSN 1857-6982. - Vol. 12.2021, 1, p. 40-50
|
Publisher: |
Skopje : University of Tourism and Management |
Subject: | Integrated marketing communications | customers behavior | companies | competitive advantage |
Type of publication: | Article |
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Type of publication (narrower categories): | Article |
Language: | English |
Other identifiers: | 1763748774 [GVK] hdl:10419/281890 [Handle] |
Classification: | M30 - Marketing and Advertising. General ; M13 - Entrepreneurship |
Source: |
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