The impact of interactive technologies on the social experience : an empirical study in a cultural tourism context
Year of publication: |
2020
|
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Authors: | Ponsignon, Frédéric ; Derbaix, Maud |
Published in: |
Tourism management perspectives : TMP. - Amsterdam [u.a.] : Elsevier, ISSN 2211-9736, ZDB-ID 2672710-9. - Vol. 35.2020, p. 1-12
|
Subject: | Co-creation | Customer experience | Interactive technologies | Museum | Social experience | Beziehungsmarketing | Relationship marketing | Experiment | Technischer Fortschritt | Technological change | Kundenintegration | Customer integration |
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