The impact of internal and external market orientations on firm performances
Year of publication: |
2009
|
---|---|
Authors: | Lings, Ian N. ; Greenley, Gordon E. |
Published in: |
Journal of strategic marketing. - Abingdon : Taylor & Francis, ISSN 0965-254X, ZDB-ID 1279794-7. - Vol. 17.2009, 1, p. 41-53
|
Subject: | Unternehmenserfolg | Firm performance | Markteintritt | Market entry | Marketingmanagement | Marketing management | KMU | SME | Großbritannien | United Kingdom |
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